I'm a UX/UI designer with experience in SEO and digital media planning
My role revolves around crafting intuitive, user-centered digital experiences that enhance usability, accessibility, and overall product engagement. I ensure that all designs adhere to best practices in usability and accessibility, including compliance with WCAG guidelines, to create inclusive experiences that cater to a diverse range of users.
I am involved in the entire end-to-end design process, starting from initial research and conceptualization to high-fidelity prototyping. This includes defining moodboards, layouts, and design concepts to establish a cohesive visual direction that aligns with both user needs and business objectives. Using Figma, I create and maintain design systems, component libraries, and reusable UI elements, ensuring consistency and scalability across multiple digital products.
Collaboration is a key aspect of my role, as I work closely with developers, product managers, and stakeholders to translate design ideas into functional, high-quality digital experiences. I provide detailed documentation and design specifications, facilitating smooth handoffs and ensuring that the final implementation remains true to the design vision. Additionally, I work with content management systems (CMS) to integrate and optimize design elements within digital platforms, maintaining a seamless user experience.
My work extends across multiple brands, where I adapt product designs to different brand identities and user expectations, delivering tailored solutions that enhance engagement and usability. By leveraging user research, industry trends, and iterative testing, I continuously refine designs to optimize the overall user experience and drive business success.
I was involved in digital media planning and strategy development for clients associated with Unieuro and Monclick. My primary focus within the realm of digital marketing encompassed Paid Social, Search Engine Marketing (SEM), and Programmatic advertising channels.
I played a pivotal role in crafting and implementing comprehensive digital campaigns, with a keen emphasis on tailoring strategies to align with specific Key Performance Indicators (KPIs) relevant to the campaign objectives.
A crucial aspect of my responsibilities involved meticulously monitoring and reporting on the performance of digital campaigns. This entailed a thorough analysis of data to evaluate the effectiveness of each initiative and identify areas for improvement.
My proficiency extended to the management of the push notification tool Airship, where I oversaw the strategic deployment of push notifications to enhance user engagement and drive desired outcomes.
In addition, I actively engaged in market segment analysis, leveraging Nielsen data to gain valuable insights into consumer behavior and preferences. This analytical approach contributed to a more informed and targeted digital marketing strategy, ensuring that our efforts resonated effectively with the identified market segments.
I was responsible for the creation and management of web content for the CCH Tagetik website using the Sitecore Content Management System (CMS Sitecore).
I conducted CMS training for teams in Korea, Spain, and the Netherlands, overseeing project management until the localized websites went live.
Additionally, I handled the planning, design, and setup of email marketing campaigns using Marketo. I conducted user behavior research utilizing Mouseflow and performed keyword research for SEO using Conductor. I utilized tools such as Google Analytics and Google Data Studio to analyze and present data related to website and campaign performance.
Graphic, Copywriting, Discovery, Wireframe, User Interface, HTML/CSS, User test.
Tools: Photoshop, Illustrator, InDesign, InVision, Figma, Adobe XD, Miro
Final mark: 110/110 Laude
Advertising communication, storytelling and culture of image.
UX/UI, visual design, English for Advertising, SEO.
Final dissertation: "Digital Accessibility in public administrations: the AgID guidelines".
Science of communication and performing arts.
Final dissertation: "Music and advertising - the Shake Remix Vodafone campaign".
