About me
UX / Product Designer bridging user needs with business outcomes.
I’m drawn to complex systems where clarity, context, and intention matter more than pixels. Great UX is not only about beautiful screens — it’s about thoughtful solutions that move people and products forward.
Experience
I lead the design of user-centered digital experiences aligning business strategy with user needs. I translate complex problems into structured solutions and ensure accessibility (WCAG), scalability, and consistency across systems.
Strategic planning of international campaigns using Nielsen analytics to drive data-informed media investment and performance optimization.
Managed digital content ecosystems with Sitecore, trained international teams, and worked with marketing and analytics tools including Marketo and Google Analytics.
Education
Focus on UX research, UI systems, usability testing, HTML/CSS and digital accessibility.